Ethical Graphic Designer
Regina is
a fellow citizen of the world.
a creator who likes to deconstruct.
a teacher who enjoys learning.
a thinker who is hands-on.
a German in New Zealand.
A Communication Designer with purpose
Regina is a purpose-led communication designer based in Christchurch, New Zealand. She works with ethical brands, social enterprises, and change-makers who are creating a more inclusive, regenerative future.
From a small organic farm in Bavaria to the design studios of Aotearoa, Regina’s journey has shaped a values-based approach to creativity — where design is not only beautiful, but meaningful and strategic.
Rooted in values, driven by curiosity
Regina grew up in picturesque southern Germany, surrounded by lakes, forests and the Alps. Her family’s organic farm taught her the value of simplicity, self-sufficiency, and deep respect for land and community.
Her creative streak showed up early — and her path to design was shaped by exploration, learning, and bold choices. That journey built the empathy, clarity, and adaptability she brings to her work today.
Collaboration welcome
Design is better when it’s co-created. Regina enjoys working with other designers and creatives who share values of social impact, sustainability, and inclusivity.
If you’re a strategist, copywriter, developer, or fellow designer looking to collaborate — let’s connect.
Professional experience
With over 20 years in the design industry, Regina brings a rare combination of hands-on craft, digital insight and entrepreneurial thinking. Her experience spans:
- Ideation and design thinking
- Print and digital design
- Branding, websites and editorial design
- Infographics, reports and campaigns
- Facilitating and teaching
Key roles include:
Head of Design & Digital – Inspiring Stories (2021)
Tutor for Graphic, Web & UX Design – Yoobee Colleges (2015–2020)
Founder of Swoppy and MOOJ music app (2014–2018)
Freelance designer (2003–now)
She holds a Bachelor of Design (Communication) with Merit and is a certified communication designer with a typography major.
Skills
Professional
- Print design
- Web/App design
- Brand development
- User Experience
- Teamwork
- Automating workflows
- Time management
- Managing interns
- Exhibition design
- Entrepreneurship
- Problem-solving
- Photography
- Video editing
Programming/Web
- HTML 5
- CSS 3
- WordPres
- Squarespace
Soft skills
- Communication
- Empathy
- Creativity
- Flexibility
- Curiosity
- Honesty
- Collaboration
Software
- InDesign
- Photoshop
- Illustrator
- Adobe XD
- Premiere
- AfterEffects
- G-suite
- Microsoft Office
Testimonials
Regina is a joy to work with and has helped SVA in a number of projects over the years. Fast and professional.
Regina is a key part of the Happy Cow Milk communications team. She has a unique talent for translating difficult concepts and putting them into easy-to-understand graphics. I can always rely on Regina to just "figure it out”. A great example of this was the work she did on our Investment Memorandum. Over the years she has done a range of design work, from presentations and infographics to designing our touchscreen control panels. I would definitely recommend Regina.
I cannot recommend Regina highly enough. Regina did the logo and branding for my consulting business Kin – and I love it.
Beforehand I was concerned about finding a style and logo that really represented my company and point of view, but with Regina it was easy. She was both professional and intuitive about my particular needs, quality-focused and very creative. Highly recommend!
Following the company rebrand, we needed a new website that represented our new professional identity with a nod to our old identity. Regina’s help in shaping this was invaluable. From advising us on the hosting platform to finding creative solutions for challenges, Regina was very easy to work with, both professional and personable, and very much quality focused. We are extremely proud of the result. Thank you, Regina!
Regina captured who we are and what we stand for perfectly. She created a brand that not only looks stunning, but has a deep woven-in meaning. We've received tonnes positive comments about the look and feel of the Empact Brand.
Regina is swift, responsive and has a great eye for colour. She developed a clear and visually commanding campaign for a new series of events that were exactly what we needed. Her services are incredibly good value for money and we'll definitely work with her again in the future.
Design Philosophy
Regina believes that great design should clarify, connect, and empower.
Her superpower is making complex information simple, engaging, and accessible. She’s passionate about work that communicates with purpose — not just to look good, but to create connection, clarity, and change.
Her process is highly collaborative, curious, and human-centred. She starts with deep listening, explores strategic solutions, and always keeps both the client and the end user in mind.
Purpose and Values
Regina is in business to create a better tomorrow.
She works alongside visionaries, forward-thinkers, and rebels — people and projects daring to challenge the status quo.
Her core values:
-
Respect
for people, for place, for resources -
Honesty
transparent, open, and authentic communication -
Curiosity
A love of learning, listening, and evolving -
Clarity
Design that communicates clearly, even when the message is complex -
Inclusivity
High-quality work that is accessible, inclusive, and ethical by design
Get in touch
Whether you’re a business, organisation, a fellow creative or just curious to connect, I’d love to hear from you.
All rights reserved © Citizens of the World Design Ltd, 2020