Alice from Bellbird Baked Goods was looking for a Christmas packaging design that reads gift and pops on the shelves. I designed a box for Panettone, big stickers for the Stollen bags and little stickers to elevate the boxes of mince tarts and bags of gingerbread cookies. Local production and sustainability were also factored into the process.

Bellbird prides itself on its craftsmanship and using the best local and organic ingredients for making a high-quality product. The result is utterly delicious. It was important to me to honour the local symbols and traditions of the holiday season in my design. Cheerful, bright, Christmasy colours and bold simplicity resulted in packaging that stood out on the retail shelves and made a great seasonal gift.