Streamside Organics was looking for a brand that represents their values of sustainability in all areas of their operation as well as being approachable, local, knowledgeable and friendly. Treating the land and their people well is in the core of the business and reflects in their delicious and nutritious produce.
Splitting off from Spring Collective, it was essential to create a clear visual distinction from the former brand. I focused on clarity and simplicity while showing the friendly and approachable nature of the company. The beetroot is subtly heart-shaped, which further supports the message of care for the land, produce and people.
Splitting off from Spring Collective, it was essential to create a clear visual distinction from the former brand. I focused on clarity and simplicity while showing the friendly and approachable nature of the company. The beetroot is subtly heart-shaped, which further supports the message of care for the land, produce and people.