Regina Speer

Graphic Design
for Purpose-driven
Businesses

Regina is

a fellow citizen of the world.

a creator who likes to deconstruct.

a teacher who enjoys learning.

a thinker who is hands-on.

a German in New Zealand.

About Regina

I grew up in picturesque Bavaria, in the south of Germany. My family had a small organic farm surrounded by forests and lakes with a great view of the Alps. It would be a lifestyle block in New Zealand, but our 30 cows were our livelihood.

This upbringing taught me much about the importance of looking after our land and all beings, as well as about treasuring simple things.

My urge to create has been there for as long as I remember. Making it my craft wasn’t a straightforward journey but one that taught me plenty.

I have been working in the Design Industry since 2003. Over the years, I worked in pre-press, design agencies, a lithography studio, in editorial design, designed for and owned startups, and freelanced. I also taught graphic, web- and UX design.

2014 this path brought me to New Zealand, where I studied for a year before I deep-dived into the startup world. The consistency through all those years was creativity and drive to find solutions to improve upon what is.

My process is inquisitive, with a curiosity for the client’s needs, matching them with the expectations and wants of the target audience. This results in compelling designs.

Purpose & Values

I’m in business to create a better tomorrow.

I stand alongside today’s visionaries, change-makers and forward thinkers – every rebel who dares to fight the good fight.

My weapons of choice – quality design, creativity and kindness.

Respect
I want to show respect and appreciation for people and earth’s resources in both my relationships and my work.
Honesty
I aspire to always be transparent and honest in my communication. Through trust and authentic representation I build meaningful connections.
Curiosity
I seek to approach every business partnership and every job with openness and curiosity. Challenging the status quo by listening and by learning about different ideas and perspectives.
Clarity
I strive for design that communicates meaning instantly. It is easy to understand, even if the information is complex.
Inclusivity
I work for design that is not only of a high professional and technical standard but is also inclusive and accessible.

Testimonials

Regina is a joy to work with and has helped SVA in a number of projects over the years. Fast and professional.

Regina is a key part of the Happy Cow Milk communications team. She has a unique talent for translating difficult concepts and putting them into easy-to-understand graphics. I can always rely on Regina to just "figure it out”. A great example of this was the work she did on our Investment Memorandum. Over the years she has done a range of design work, from presentations and infographics to designing our touchscreen control panels. I would definitely recommend Regina.

I cannot recommend Regina highly enough. Regina did the logo and branding for my consulting business Kin – and I love it. Beforehand I was concerned about finding a style and logo that really represented my company and point of view, but with Regina it was easy. She was both professional and intuitive about my particular needs, quality-focused and very creative. Highly recommend!

Following the company rebrand, we needed a new website that represented our new professional identity with a nod to our old identity. Regina’s help in shaping this was invaluable. From advising us on the hosting platform to finding creative solutions for challenges, Regina was very easy to work with, both professional and personable, and very much quality focused. We are extremely proud of the result. Thank you, Regina!

Regina captured who we are and what we stand for perfectly. She created a brand that not only looks stunning, but has a deep woven-in meaning. We've received tonnes positive comments about the look and feel of the Empact Brand.

Regina is swift, responsive and has a great eye for colour. She developed a clear and visually commanding campaign for a new series of events that were exactly what we needed. Her services are incredibly good value for money and we'll definitely work with her again in the future.

Professional Experience

Freelance Designer (2003-now)
 Head of Design and Digital – Inspiring Stories (2021)
Tutor for web and graphic design – Yoobee Collages (2015-2020)
Swoppy founder (2016-2018)
MOOJ music app founder (2014-2018)
Bachelor of Design – Communication (2014)
Certified communication Designer –
typography major (2010-2013)
Image editing – streamlining processes and automation (2008-2010)
Lithography, high-end image editing (2007)
Media designer – 3-year apprenticeship;
Pre-press – offset printing company (2004-2007)
Internship at design agency (2003)

Skills

Professional

Print design
Web/App design
Brand development
User Experience
Teamwork
Automating workflows
Time management
Managing interns
Exhibition design
Entrepreneurship
Problem-solving
Photography
Video editing

Programming/Web

HTML 5
CSS 3
WordPres
Squarespace

Soft skills

Communication
Empathy
Creativity
Flexibility
Curiosity
Honesty
Collaboration

Software

InDesign
Photoshop
Illustrator
Adobe XD
Premiere
AfterEffects
G-suite
Microsoft Office